Zero Proof Origin Story | Alcohol Alternative Drink
Built for the feeling. Not the tradeoff.
Zero Proof is our alcohol alternative — born out of our founder’s own need, long before it was ever made for anyone else.
“I didn’t start Zero Proof because alcohol is bad. I started it because it stopped being good for me.”
Blair Collins · FounderThe feeling I was chasing
What I wanted was never really the drink itself. It was the feeling behind it: ease, confidence, connection, the ability to relax and be fully in the moment.
But over time, alcohol began to take more than it gave. Nights felt blurrier. Mornings felt harder. And I started to feel disconnected from the person I wanted to be.
How Zero Proof was born
So I set out to create something different. Zero Proof came out of a personal need — something I could reach for on a Friday night that gave me the good part of the evening and left the rest of it alone.
The purpose behind it
I wanted the feeling I was looking for without losing myself in the process. I wanted to walk into a room loose and easy, stay present with the people in it, and still wake up clear and proud the next day.
From my problem to something bigger
It started as a solution for my own life. It became clear very quickly that I was building it for a lot more people than just myself.
Who Zero Proof is for
Zero Proof is for anyone who doesn’t want to be drunk, but doesn’t need sobriety either. It’s the perfect combination — feeling amazing, without the tradeoff.
Blair Collins
Founder, Pharmaca 28 · Creator of Zero Proof
Try it for yourself
Zero Proof is stocked online and poured at every one of our Southern California cafés. Come taste it, or have it sent to you.
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